Strong relationships with travel agents, wholesalers, corporate clients, and event clients are critical to the success of your business. Brook Serene has those relationships along with a keen understanding of the best way to distribute inventory and rates to clients and trade alike.
Our sales management strategies are carefully considered and aligned to your unique property.
Rather than taking a ‘scattergun’ approach and seeking high volumes from all possible markets, we focus on connecting with the right markets, the right way.
We want our connections to understand and connect with your brand, establishing long-term partnerships and loyalty that will help support you through ever-changing market conditions.
We have strong, trusted relationships and frequent interactions with:
- Wholesale / inbound travel operators
- Travel agencies
- Corporate clients
- Government clients
- Meeting, conference and business event organisations
- Wedding planners and suppliers
- Industry organisations
Equally important to sales is your distribution strategy and rate contracting. We aim to put your best offer forward so that you can be noticed, never missing a potential booking from your ideal guest.
Our partnerships with Online Travel Agencies and others can offer you a host of benefits that may not otherwise be accessible. Our Reservations team can manage all your hotel reservations, or offer additional resources if you need cover.
You’ll also benefit from our knowledge on global hotel communities such as Small Luxury Hotels of the World™. We can make recommendations for affiliations for your specific hotel, enabling you to benefit from becoming part of an exclusive hotel community with a global presence and guests who are seeking properties just like yours.
Sponsorships and partnerships
Sponsorships and partnerships are integral to what we do. We don’t believe it’s enough to simply exist as part of a community; instead, we seek ways for our hotels, employees, guests, and partners to contribute meaningfully to people and places through sponsorship and collaboration, in turn bringing visibility and brand awareness to their properties.
All Brook Serene employees are granted two paid days off each year to work in a charity or community group of choice. Allowing them to give back to their own communities.
We review all requests for sponsorships and donations through rigorous criteria to ensure that there is a win:win scenario for all parties and that the organisations and groups being supported are a suitable fit for the hotel brand.